> Corporate Press Release, Client:Western Union
Style: AP style is preferred, Market U.S. Outbound to the Phillippines, Distribution: Nationwide I have tones of more info. Need by Friday 3/21/08 9amPT

Client: Western Union
Assignment: Press Release
Style: AP style is preferred
Market: U.S. Outbound to the Philippines
Distribution: Nationwide
Background: In celebration of the Christmas holidays within the Filipino community, Western Union plans to conduct a sweepstakes from Oct.1st to Dec. 31,2008. There will be one grand prize winner to receive two roundtrip tickets from U.S. to any cities in Philippines, three of second-prize winners to receive $500 cash, and 100 of third-prize winners to receive a Western Union Padala (goody box) valued at $150 dollars.
Key direction & messages:
1. Create consumers' awareness of Western Union holiday sweepstakes.
2. Enhance Western Union branding as the fast, reliable and convenient way to send money home
3. Strengthen Western Union's competitive advantage well as their competitive advantages
•Western Union is a global leader with a more than 150-year tradition of trusted excellence.
•Consumers can send money home in minutes;
•Convenience -- Western Union has approximately 48,000 Agent locations in U.S.; in Philippines, there are over 6,400 Western Union Agent locations including the provinces of Luzon, Visayas, and Mindanao where receivers can collect the money.
•Choice -- Selecting U.S. Dollar or Philippine Peso Payout;
•Added value -- accruing rewards points and benefits from our Western Union® Gold Card Loyalty program.

•Others: Proper identification, such as a personal identification card, is required to receive payout. There are no additional fees to the receiver of the funds. Consumers can also send money with a credit card over the phone by calling 1-877-PERA-ITO or online at westernunion.com.

Western Union boilerplate:
The Western Union Company (NYSE: WU), together with its affiliates Orlandi Valuta and Vigo, is a leader in global money transfer providing people with fast, reliable and convenient ways to send money around the world, pay bills and purchase money orders through a network of over 320,000 Agent locations in more than 200 countries and territories. For more information, visit westernunion.com.