Summary:
Skills & Experience: I have worked in tourism for over 30 years with positions ranging from Customer Care in the accommodation sector, through Sales & Marketing and Business Development. In addition to working with several small independent hotels, I work with a Regional Golf Development company and am a Board Director of one of the leading Destination Marketing Companies in Scotland. I am particularly interested in assisting development of independently run tourism businesses/collaborative groups, now specialising in implementing online strategies for any market sector.
Detailed Service Description:
• Market Research/SWOT Analysis
• In-house system Analysis/Troubleshooting
• Sales & Marketing Strategy
• Yield Management Training
• 'Online' Strategy & E-commerce
• Exhibition Training & Representation
Project Consultancy/Management:
• Online Booking Systems
• Central Reservations structure – small hotel groups
• Set up & running of Collaborative ‘cluster’ groups
• Niche Marketing
Maximising potential of Social Media as a marketing tool
Although my services are tailored to the needs of the individual companies with whom I work, all are quite simply geared to help generate additional revenue. If your business needs help with something I have not listed above, please do feel free to contact me.